If You’re A Business Owner Or Consultant Stuck In Your Marketing, Then It’s Time To Get A Second Opinion On Your Marketing Process…
Founder & CEO of Rokstar LABS
I see the marketing ecosystem as constantly evolving, let me know if you agree on these. The marketing machine is speeding up and delivering less.
The amount of time and money people are spending on marketing, often without a second opinion… is staggering. A ton of resources are going out, but nothing is coming in.
You’re “shooting with the lights off” and posting up randomly to LinkedIn, the website, and your email campaigns desperately trying to “be visible” but really not getting seen at all. Why? Because everyone else is, so you’re just following the pack and hoping it works.
In your attempt to build credibility in your marketing, you end up giving it all away. Eventually it hits the point where I have to ask you… is there anything left?
You built out your marketing strategy to be “something for everyone” but the truth is you need to be narrowing the focus down to who your ideal clients are… because they’re willing to pay a premium for your skills.
Here are my three criteria of those I’m not willing to speak with and I’d like you to take your time reading these, because if any apply to you, we wouldn’t be a fit:
“My business partners recognize that we need to change, but they’re just too “old school” and I will need to run everything by them for their stamp of approval”
You’re stuck my friend, and I feel for you. You clearly recognize the need for change in your marketing strategy and implementation but it’s unlikely you’re going to get their support for the changes we would implementing to your universe.
“My spouse needs to be a part of all my decisions, even though they are not a part of the business.”
That’s a tough spot, and one I personally would not want to be in the middle of. If you can’t make final decisions for your business, without checking with your spouse first… then I wish you the best in your future endeavors.
Tip: Being decisive in your business is the secret sauce for many business owners.
“My sales and/or marketing team need to be onboard and approve the strategies we want to implement.”
Who is in charge of your business? If you own a business and your sales and marketing team is wasting your money by not being effective, the only person you need to ask permission from… is you. When your team is more successful and hitting new milestones they’ll be thankful for you “making them do it.” Change isn’t always easy.
The oracle of marketing, Steve is the person you need to get your business moving. Steve is a marketing and strategy expert, providing guidance that is second to none. He helped grow our business into a successful consultancy, and have no doubt he could do the same for anyone. Highly recommended, I would hire Steve in a heartbeat and you should, too.Alan Forbes
If you are looking for someone to give great and up to date sales and marketing advice in this technological age then don't go past Steve Lichtman. He helped me and my organisation for 18 months come to grips with a very wide range of technology and social media to enhance our marketing message. I could not recommend him more highly.Mark Oliver
I would highly recommend Steve to anyone who wants to turbo charge their marketing. Steve is an innovative thinker who is not afraid to challenge to get the best results for his clients. He has a real can do approach and an infectious positive attitude. His practical approach to marketing challenges resulted in numerous ideas that worked when put into practise.Roger Simpson
In a time of "Marketing Overload" in which there is more fluff than substance, it's critical to work with people and processes that actually work. Not only does Steve understand what works, he also will tell you what won't - and not to waste your time and money. I found Steve's objective look at today's market environment to be a breath of fresh air. He will also not give you the "Madison Avenue" speak, but give it to you straight. Honesty and integrity are had to find, along with top skills nowadays. Steve has both, and you would look a long time to find another with both. I highly recommend Steve and suggest you make him your trusted advisor.Rich Kohler
Steve is an expert in marketing and business strategy, lead generation, branding, social media and content strategy. I know this because he worked with me in these areas. Steve calls it how it is - in other words he puts himself in your shoes and let's you know what will work for you and what won't work for you. There is no fluff with Steve. He provides excellent insights and well within budget. I highly recommend Steve and look forward to working with him.Bill Kostandas
Steve helped me turn ideas into a business... his help with my LinkedIn Profile generated over 1,000 new connections... all people who fit my ideal client/partner profile. All opportunities to grow my business. His guidance in setting up and delivering my programs via Zoom during these pandemic times has helped me overcome fears of video conferencing. Steve was on point... moving our monthly meetings to weekly as things became even more hectic. He helped organize my thoughts for ideal execution.Mark Mraz