Innovation is not a buzzword, it’s a mindset!
Too many people get stuck on the idea or concept of something but never dive in.
Fear of being different, maybe afraid of what people will say, hell even uncertainty in what you are delivering can all hamper innovation.
If you dive into what you love and what your expertise is, you will find that spot in the market where you are the driving force of innovation.
Please, for your business and your sanity… DIVE IN!!