Content is King… but context? That’s your Queen!
We all know there is a need, especially in the digital age to have a steady stream of content coming from your business. But there is a balance that needs to be achieved and all too often people go absolutely overboard!
Another problem is that too many are creating just for the sake of ‘putting stuff out there’ and it’s a tragic circle of destruction.
Without context of how that content matters, or why it applies to someone’s situation is the glue what will bind your value to someone who may be interested in what you offer.