Rokstar LABS

Branding Is Not Just A Logo

A lot of people come to me saying, “Steve I need to update my brand. Can you help?”

A few questions later I realize they’re confusing what “brand” means and are really just asking for help with a new logo.

Branding is so much more than that. I try to guide people to have a deeper understanding of brand for their own sake.

Your brand is an extension of your identity, both personally as the founder, and then as the business in which you lead.

The logo? Hell that’s just one small part of the overall branding puzzle. 

Prepare yourself to think deeper about your brand and what it means to people.

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Rokstar LABS

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